Economics and Rural Development, Volume 3, Number 2

THE CONTRIBUTION OF AGRIFOOD FAIRS TO RURAL DEVELOPMENT: THE CASTILLA AND LEON REGION IN SPAIN CASE STUDY

Beatriz Urbano López de Meneses, Margarita Rico González, Fernando González- Andrés
Universidad de Valladolid; Universidad de León

Abstract

Agrifood fairs contribute to the conservation and upgrade of rural heritage, support the marketing of traditional agricultural products
by small agrifood producers and to the diversification of rural activities such as the promotion of rural tourism activities. This paper focuses
on the analysis of relationship between the motivation to attend an agrifood fair as a contribution to rural development, and the buyers’
wishes. The two-way dependence between the items to be explained, motivation to attend, and the explanatory items was calculated
by means of a chi-squared (χ
2) test of significance between the items. Clusters of similar conduct have been defined in order to optimise
the managerial and public policies, to get the maximum advantage of the agrifood fairs. Three clusters were obtained i) local inhabitants
motivated by tradition that return to the fair and sometimes they needed to be reminded by Tourist or Council Information and gave an
excellent valorisation of foodstuffs ii) tourists motivated by accident or recommendation which agree with the price although their valorisation
is regular or good and iii) people interested in traditional foodstuffs that used to return to agrifood fairs and knew of the fair by
press or recommendation, gave a very good valorisation to the foodstuffs and agree with the price.

Keyword(s): agrifood fairs, rural development, typical agricultural products, rural heritage, rural tourism, diversification


References

Ballestero E. (2000). Economía de la empresa agraria y alimentaria,

Mundi-Prensa, Madrid.

Buller H., Hoggart K. (2001). Agricultural transformation, food and

environment- Perspectives on European Rural policy and Planning

Ashgate.

Caldentey P., Gómez A.C. (1997). Typical agro-alimentary products

and territory. Distribución y Consumo 31, pp.69-73.

Calle Robles L. (2002). Denominations of origin and economic protection.

Revista Española de Estudios Agrosociales y Pesqueros

, pp.27-48.

Dimara E., Petrou A., Skuras D. (2004). Agricultural policy for quality

and producers´ evaluations of quality marketing indicators: a

Greek case study. Food Policy 29, pp.485-506.

EEA (2005). Household consumption and the environment, Copenhagen,

Denmark.

EC (2005). Council Regulation (EC) No 1698/2005 of 20 September

on support for rural development by the European Agricultural

Fund for Rural Development (EAFRD).

EC (2006). Council Decision (2006/144/CE) of 20 February 2006

on Community strategic guidelines for rural development (programming

period 2007-2013).

EC (2007). Scenar 2020- Scenario study on Agriculture and the rural

world. 53-54. Directorate General Agriculture and Rural Development-

Economic analysis and evaluation, G.4 Evaluation of measures

applicable to agriculture; studies.

FAO (2005). Food and Agriculture Organization Data.

http://faostat.fao.org/

Fotopoulos C., Krystallis A. (2001). Are quality labels a real marketing

advantage A conjoint application on Greek PDO protected

olive oil. Journal of International Food Agribusiness Marketing 12,

pp.1-22.

Krystallis A., Chryssohoidis G. (2005). Consumers’ willingness to

pay for organic food. Factors that affect it and variation per organic

product type. British Food Journal 107, pp.320-343.

Michaelis L. and Lorek S. (2004). Consumption and the Environment

in Europe- trends and futures. Danish Environmental Protection

Agency, Environmental Project No. 904 2004, Copenhagen,

Denmark.

OECD (2001). Environmental Outlook, OECD Publications, Paris,

France.

Parrot N., Wilson N., Murdoch J. (2002). Spatializing quality: regional

protection and the alternative geography of food. European

Urban and Regional studies 9, pp.241-261.

Payer H., Burger P., Lorek S. (2000). Food Consumption in Austria:

Driving Forces and Environmental Impacts. National Case Study

to the OECD Program of Sustainable Consumption. CULINAR.

Institute of Eating Culture and Food Economics, Vienna, Austria.

Sánchez García M., Olmeda Fernández M. (1996). The segmentation

of the Navarre market in relation to functional variables: The

case of ‘Denomination of Origin’ labels. Revista Española de

Economía Agraria 175, pp.143-166.

Urbano López de Meneses B. (2002a). Present situation of the wine

Protected Denominations of Origin in Castilla and León. Vida Rural

, pp. 46-48.

Urbano López de Meneses B. (2002b). Wine strategies and distribution

channels of wine. Comercialización y Marketing del vino.

INEA. Valladolid

Urbano López de Meneses B. (2004). Situation of organic farming in Castilla and León: Consequences and guidelines of action. Vida Rural, 183, pp. 36-39.

Urbano López de Meneses B., González-Andrés F., Casquero P.

(2008). Market research for the optimization of the consumer response

to the recent award of a Protected Geographical Indication to a local product: Beans from “La Bañeza-Leon” Spain”. Journal of International Food and Agribusiness Marketing. International Business

Press. Nueva York. In press.


Full Text: PDF

Refbacks

  • There are currently no refbacks.


Economics and Rural Development ISSN 1822-3346 / eISSN 2345-0347

This journal is published under the terms of the Creative Commons Attribution-Noncommercial 3.0 Unported License. Responsible editors: Prof. Dr Vilija Alekneviciene, Dr Gunita Mazure.